Rosa Torres and Rosa Armenta are neighbors in Coachella. They share more than just their first names and being neighbors, however.
They both are mothers, bakers and entrepreneurs. In the last two years Rosa Armenta started her company, Deluxe Home Bakery, and Rosa Torres opened Quality Baking Supplies.
When they attended a local SCORECV workshop each was seeking advice on how to promote and manage an infant company.
Rosa Armenta spent years working beside her father in the fields around Coachella. But she knew that someday she wanted to have her own business.
Each day she worked in the mornings and planned her future in the afternoon. She enrolled in language classes, attained her Cosmetology license and attended baking school. She and her husband supported their family by working multiple jobs and she continued to enjoy baking for her family.
Eventually others discovered her splendid decorated cakes and candy covered apples and began to pay her for her efforts. What started as this small business is now making a profit. Word has spread about her beautiful and tasty individualized products to the extent that she is now delivering all around the Coachella Valley, to Beaumont and beyond.
Rosa Torres is in a different stage of her life.
She supports her three daughters working part time in housekeeping in our local hospitality industry. But she knew that to continue to pay college tuition and the expense of high school activities she needed additional income. She used her talents as a cake decorator to create a company that she operates from her home where she teaches cake decorating and sells the related supplies.
Two nights a week she opens her home to 10 women and men to teach the art of cake decorating. She not only shares her talents for decorating but has available for sale the equipment needed to make that perfect cake. Returning students rave about the compliments they receive from friends and family.
Both women were starting their businesses literally from scratch and felt fortunate when they found a mentor at the workshop who not only spoke their first language (both women also have excellent English language skills) but encouraged them to reach for their goals. So SCORECV mentor Juan Modesto who was conducting the workshop came into their lives.
Juan provided the basics of running a small business, and collaborated with them on strategic plans to reach their goals. Further, he encouraged them to discover how technology could transform their sales and company efficiency with tools such as Facebook, Google and Excel spreadsheets as examples.
What followed for both women was a mentor-mentee relationship that continues to this day. Each endorsed the description of their relationship with Juan and another SCORE mentor, Sheldon Krechman as “family.”
Rosa and Rosa are working every day to improve their business skills. Where they had dreams and no one to guide them, they now celebrate success and achievement and both focus on a bright future.